Brand Management for Professionals
2-Days Workshop
Creating a brand is thrilling, but it’s not enough. Your brand must follow suit as your business scales, grows, changes, and succeeds. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand.
Branding aims to convey the brand message vividly, create customer loyalty, persuade the buyer for the product, and establish emotional connectivity with the customers. Branding forms customer perceptions about the product. It should raise customer expectations about the product. The primary aim of branding is to create differentiation.
This brand management for professionals workshop is specifically designed with practical and real case scenarios to help participants in having a great understanding of how brand management can create alignment & engagement not only with their customers but also in line with organization strategies.
Program Outline:
- Principles of Brand Management: Identity, Personality, Positioning, Equity & Values
- Managing a Corporate Brand: How to handle a corporate brand and its sub-brand to build a strong brand portfolio & reputation.
- Brand Alignment: How to create brand alignment with the business strategies & behaviour
- Brand Growth Strategies:
- Brand Repositioning
- Marketing Communication Concepts and Ideas
- Brand Performance and Its Measurements: Toolbox for Strategic Brand Assessment
- Key issues for branding in the digital era
Training Methods:
This training is delivered comprehensively, yet in a light and interesting way, to get participants active involvements and ownership of the subject, using participants’ own works and cases. While it is structured and organized, the training allows room for flexibility and responsiveness to the need of participants. Participants will be challenged with practices that may test their comfort zone in dealing with the subject.
Each stage of the sessions above will include various exercises, such as individual micro presentation, group discussion, group presentation, QA, hands-on practice according to the learning points, observing a presentation, feedback & evaluation, fun quiz.
Recommended Participants:
Any professionals who want to develop and to sharpen brand management skills-set that will strengthen your brand value and reputation.
Face-to-Face Public Schedule:
6 – 7 February 2023
30 – 31 May 2023
25 – 26 July 2023
31 July – 1 August 2023 (Almost Running)
20 – 21 September 2023
2 – 3 November 2023
Virtual Learning Experience (Online) Public Schedule:
26 – 27 January 2023
4 – 5 April 2023
8 – 9 June 2023
10 – 11 October 2023
Tailor-Made Program:
We are aware and understand that every organization is unique in terms of its leadership, management, nature, culture, challenges, and needs. Therefore, we are ready to listen to your unique needs for the training and any gaps that need to be answered with the training. Training content can be tailored to the specific needs of you as our client, and we are open to discussing changes that may occur due to some circumstances.
This program is only available in In-House Training (IHT) and On-Demand Class (ODC) formats. Any customization on this program is available. Don’t hesitate to get in touch with our team for further discussion.
As the country moves to reopen our economy, it is important that we do so safely, sustainability and successfully. Foster & Bridge Indonesia would like to keep our team and learning partners safe — and feeling safe – as we return to “normal” operations.
To aid all workshop classes to reopen, our Business Group, Formasi Accoladia shares a set of protocols to help workshop delivery plans to protect the health of our team and learning partners, minimizing the risk of transmission of the COVID-19 virus.