What makes a swoosh sign different to a leaping puma sign on a sneaker? How do you want your products to be remembered by your customers?

A lot of startups or even small enterprises managed to perform well during the first year, however when the competitions got more difficult, relying only on fancy logo designs rarely was enough for them to be different compared to their competitors. At the end of the day, most startups and small enterprises failed and closed their business just because they cannot maintain a strong brand.

Through this workshop, participants could enrich their understanding about brands and start creating a new brand or keep maintaining their existing brands in a practical way.

Outline:

• Brand Definition, Types and Components
• Brand Making Process
  • Know Your Brand
  • Selecting market
  • Creating Product Value
  • How to promote your brand
  • Brand application
• Trademark Laws : License, Patents, Copyright
• How to determine a healthy Brand
• Brand Valuation and Rejuvenation

Recommended Participants :

This workshop is dedicated for the Small to Medium Business Players who have needs in maintaining their own brands in a practical way, also a right choice for professionals who want to understand about how a brand works in the global market.

About VLE:

This Virtual Learning Experience (VLE) Online program is designed as a live-delivery online learning sessions, to provide an experience of a classroom with the right design and methodology.

The VLE is delivered without pre-recorded material (video/audio that has been recorded in prior), using online meeting platforms to create active participations, group discussions, experience-sharing, group work exercises. Participants are required to be actively involved in the virtual learning experiences using a combination of online platforms.