Turning your message into an audience-centered story is one of the powerful communication techniques that allows you to grab strong engagement with your audience. Whether trying to attract new customers, convey your message to the board, or inspire your team, this storytelling skill will help you the most.
Great stories can help your audience remember the ideas that text or graphics can’t do. People will relate to the stories that are interesting & relevant and more likely to remember the message behind them. It’s clear to see why managers & team leaders need to master this skill and should become great storytellers.