
Customer Relationship Management
2-Days workshop
Taking care organization’s customers has become the core of every business operation. Understanding how our customers engage with us and maintaining every information we have about them are the key of our organization’s competitiveness and even sustainability in the market. A good Customer Relationship Management (CRM) system can help us in building and maintaining our customer’s loyalty and their engagement.
Managing our company’s customer relationship function requires good understanding on what CRM system can offer and how it delivers its purpose. Understanding the strategy, how to integrate different facets of and analyzing key component of CRM would help our team get the most out of their CRM system.
The Customer Relationship Management training will help participants understand those key elements and how to make it work. Making sure our customers are well understood and taken care of while continuously improving our capability in serving them.
Program Outline:
- Customer Relationship Management
- CRM in Your Everyday Life
- What CRM is and Who It serve?
- Different Faces of CRM
- Who is Your Customer
- Required Driven Product Selection
- Determining Function
- Consideration in Tool Selection
- What is Your Function in the Field?
- Strategies for Customer Retention
- Building the Future
- The Development Team
- Evaluating & Reviewing Your Program
- Customer Profiles
- Customer Life Cycles
Training Methods:
This training is delivered comprehensively, yet in a light and interesting way, to get participants active involvements and ownership of the subject, using participants’ own works and cases. While it is structured and organized, the training allows room for flexibility and responsiveness to the need of participants. Participants will be challenged with practices that may test their comfort zone in dealing with the subject.
Each stage of the sessions above will include various exercises, such as individual micro presentation, group discussion, group presentation, QA, hands-on practice according to the learning points, observing a presentation, feedback & evaluation, fun quiz.
Recommended Participants:
Any professionals who want to improve their skills in customer relationship management area.
Tailor-Made Program:
We are aware and understand that every organization is unique in terms of its leadership, management, nature, culture, challenges, and needs. Therefore, we are ready to listen to your unique needs for the training and any gaps that need to be answered with the training. Training content can be tailored to the specific needs of you as our client, and we are open to discussing changes that may occur due to some circumstances.
This program is only available in In-House Training (IHT) and On-Demand Class (ODC) formats. Any customization on this program is available. Don’t hesitate to get in touch with our team for further discussion.
Contact Our Team
Marketing Office
One Pacific Place 15th Floor
Sudirman Central Business District
Jl. Jend. Sudirman Kav. 52-53
Jakarta 12190

As the country moves to reopen our economy, it is important that we do so safely, sustainability and successfully. Foster & Bridge Indonesia would like to keep our team and learning partners safe — and feeling safe – as we return to “normal” operations.
To aid all workshop classes to reopen, our Business Group, Formasi Accoladia shares a set of protocols to help workshop delivery plans to protect the health of our team and learning partners, minimizing the risk of transmission of the COVID-19 virus.