I’m Windy Labaika. My friends call me Windy.
Millenials. We’ve been hearing that word often in these past few years. For managers, you would think: “How do I make them engaged and collaborate?“, and for Business Developers and Marketers, “How do I make them interested with my product?”
I personally don’t really like the term of “Millenial” as it leads to a lot of confusion. From what I gather from my experience, millenials are almost similar to other generations. But what makes them unique is their skills and savviness in technology and social media, where they have the highest engagement in social media and hand held gadgets compared to other generations.
Youths and their social media engagement is what made me interested and start to grow my own career based on that trajectory. My professional experience started as an event coordinator, where I get to meet and collaborate with local youths. Then I was in the communication department as the creative media and research team member before I was assigned into the Public Relations & Communication department in a private university in Jakarta.
After that, I was involved in brand development for a national outdoor sport equipment manufacturers where I supervise the digital assets for all its brand, which are heavily based on their youth market target. After this assignment, my interest with digital assets and branding grew when I was assigned as the head of social media & analytics in a company that grows as Indonesia’s first social media monitoring & measurement company. My career in digital branding and social media strategic management grew and I was promoted as Business Development Manager.
Collaborating with youths which deals a lot with social media and other digital assets has peaked my peaked my passion and interest in social media strategy. I see it as simply as one of the fundamental corporate strategy of the future. Meeting with new people is a way for me to share my passion and interest. I would love to meet you in one of my programs and have a great sharing session with you.
See you soon!